Tibbs (Tibb’s Frankie) is an established fast-food chain in India famous for its rolls, frankies and quick-service street-food formats. If you’re considering an QSR (quick-service restaurant) franchise that is small and geared towards youth, Tibbs Frankie is worth taking into consideration — particularly for mall counters, kiosks and smaller high-street stores. This guide provides real costs, the franchise model, the expected ROI, who is eligible as a candidate, and the steps to fill out an application by using the official branding pages and the franchise industry’s listings as sources.
Quick Snapshot
- The brand name: Tibb’s Frankie / Tibbs was established in the 1960s, and changed to an expansion brand for franchises in the last few years. The contact and partners pages can be found on the official website.
- Format of the store: kiosk / take-away or small dine-in sizes; typical size of shop ranges from 75 to 250 sq.ft depending on the design.
- A typical cost of cost of investment (industry general consensus): Rs5 lakh to Rs15 lakh for the majority of smaller formats. Larger dining-in formats may go over this. Multiple franchise listings provide some slight differences in the ranges (so plan your budget carefully).
The Tibbs franchise model is how it typically operates
Tibbs generally uses the Franchise owned, franchise operated (FOFO) model for its kiosks/rolls outlets. In this model:
- The franchisee provides branding as well as recipes (signature masalas and fillings) as well as menu standards in the beginning, training for new employees marketing basics, and (often) an integrated base kitchen model for standardising key ingredients.
- The franchisee leases or owns their retail location (lease or managed) as well as the cost of fitting out and equipment, employs employees, and manages day-to-day activities while following Tibbs’ SOPs.
- Commercials often comprise the one-time franchise fee plus fitting-out and inventory investment Many portals offer the possibility of a minimal or no royalty model for certain packages (verify with the company).
Note: The exact costs, commercial and royalty terms are determined by the brand following initial inquiry. The number of portals are estimations, and could differ by location and format. Always ask for the official franchise packet from Tibbs.
cost breakdown real-time components and ranges
Below are the most common cost heads, along with the industries so that you can create your own P&L:
- Fee for franchise / onboarding (one-time): commonly listed as as Rs2-5 lakh in a variety of listings.
- Equipment and fittings: Rs3-10 lakh based on the dimensions, decor level, and cooking equipment. The smaller kiosks are less expensive and mall counters are more expensive.
- Initial inventory and working capital Rs. 4 – 5 1 lakh (raw materials packaging, pre-opening staff and marketing).
- Rent/deposit: varies widely by the location. It is a factor of three to twelve months’ rental in advance, depending on the mall/landlord.
- Estimated conservatively: 5 lakh (lean kiosks in small towns) to Rs12-15 lakh (mall/high-street or larger format). A number of franchise listings that are reputable have a cluster of the Rs5-12 million mark as the most common range.
Expected ROI & Payback — what can we realistically be expecting
- Payback times published on portals generally differ between 9 to two years The lower end is based on a great access to the site, a steady daily footfall, and disciplined cost management; while the upper end has the slower ramp as well as higher fixed costs.
- The profits of a properly-run Tibbs outlet are influenced by the cost of food (many sources suggest 35-45% food costs) rent, and labor. Some listings say that the company aims to achieve an increased share of franchisee profits (e.g. that the franchisee is able to keep 90%-95%, while franchisor gets a lower cut) However, they must confirm the specific revenue-sharing in the form of a written.
Tips: model a 12-18 month ramp that is conservative (marketing expenditure plus Local awareness) and reserve 3 to 6 months of operating costs to buffer the break-even point before you assume it.
Who is eligible — what do franchisors usually look for
Tibbs and other similar QSR brands typically prefer partners who are:
- Capability to finance capex and 6- 9 months work capital.
- Access to quality properties (mall counters food courts, high-streets near offices and colleges) or the capability to get one quickly.
- Basic experience in retail or foodservice (preferred but not always required). Some websites list minimum education or age requirements and require that you comply with SOPs for the brand.
- Hygiene Quality control, commitment to hygiene and use of centralised ingredients when is required (ensures that the quality of the product is consistent).
Step-by-step instructions on how to apply for the Tibbs Frankie franchise
- Self-assess and choose format kiosk or food-court counter or larger dine-ins; choose a the city you want to target and a few potential places.
- The HTML0 website is Tibbs official partners page to get in touch with the team by using Tibbs “Be our partner / Say Hello” contact pages or call the official website to request a franchise pack as well as the exact commercials.
- Create and submit the required documents such as a business profile and proof of funds, proposed site information (photos/layout) and ID. business registrations.
- Site feasibility & brand evaluation — Tibbs’ real-estate/operations team will evaluate footfall, competition and commercial viability.
- Commercials and agreement Check the franchise agreement attentively (fee royalty, fee, term exclusive, training, and support). Get legal advice.
- Fit-out, training and soft launch • Execute store set-up according to the specifications of the brand; receive the franchisor’s training for employees and operations.
- Full launch and scale • Monitor daily KPIs (sales and food cost percentage as well as labor percent) and monitor the brand’s marketing calendars to increase admissions.
Practical tips and warnings
- Rent negotiation Rent that is high reduces QSR margins, even for excellent areas.
- Request authentic franchisee reference Talk to the current Tibbs franchisees about their real the sales, reliability of supply and customer service.
- Clear royalty and compulsory purchases Get an itemized list of the essential equipment and supplies, as well as whether you are able to source certain items locally.
- Be wary of highly divergent numbers for portals Third-party listings have different numbers and should be treated as estimations and make sure you have the officially-issued Tibbs franchise disclosure before signing.
The final word
Tibbs Frankie could be an attractive, low-capex option for entering the QSR sector — particularly for those who are targeting high-footfall small formats (college areas malls, food courts, and college areas). Budget between Rs5 and 15 lakh as a range of work and model it cautiously for 12-18 months before you break even, and then confirm the details of operations and commercial directly with Tibbs prior to signing.
