BYJU’S Learn Centres (often named BYJU’S tuition Centres as well as BTCs) introduced the nation’s most popular ed-tech brand to offline classrooms with technology-enabled coach centres that blend the power of apps with live mentoring. If you’re considering the possibility of a franchise with BYJU’S (or partnerships with tuition centers) either as an investor, or an education entrepreneur This guide will walk you through the various franchise models that you’ll encounter, as well as realistic cost ranges, ROI goals for eligibility, as well as the precise steps to take along with practical advice and warnings. I used official websites as well as multiple directories of franchises to create realistic, conservative numbers; always ask for BYJU’s current commercial document before you commit to any funds.
Quick Reality Check (why check everything?)
BYJU’S is a large complex and intricate company. Its offline strategy (BTCs or learning Centres) has evolved in the course of time. The company also has faced major operational and financial headwinds in recent times which affect the hiring process, centre count and commercial terms in certain areas. Treat the numbers of franchises published as a guideline and demand an up-to-date, written offer from BYJU’s corporate team.
Franchise / Centre Models you’ll see
- Standard BYJU’S tuition Centre and The Learning Centre (single module) — classroom(s) for classes K-12 equipped with technology-enabled content, academic counsellor support, and the ability to proctor exercises.
- Multi-class or Multi-grade Centers are larger centers with more classrooms that can serve multiple classes simultaneously.
- Area Developer/Multi-Unit Partner -The rights and obligations to establish multiple centers in a region (higher investment, greater expectation of commercial success).
- Hybrid model companies-led models or revenue-sharing variations in certain cities (BYJU’S has tried a variety of models). Check the model BYJU’S offers in your area prior to calculating financials.
Indicative Franchise Costs
Below are condensed, moderate ranges derived from BYJU’s franchise directories, franchise directories public pages, and listings of industry. Consider this as a base scenario. Actuals will vary based on the the city (metro as opposed to the tier-2) and centre size and the BYJU’s model.
| Cost element | The typical spectrum (INR) | Notes / caveats |
| One-time franchise / onboarding fee | Rs2,50,000 – Rs20,00,000 | Different directory statistics are available Some portals display Rs2.5-5L and other portals (larger central packages) have the amount as 10-20L. Verify the information with BYJU’S. |
| Set-up and fitting out of classrooms | Rs5,00,000 – Rs20,00,000 | Interiors, smart board/tablets seating and signage, AV. |
| Initial inventory, tech & licences | Rs50,000 – Rs3,00,000 | Local content access, demo devices, software onboarding. |
| Work capital (3-6 months) | Rs2,00,000 – Rs8,00,000 | Payroll, buffer for rent marketing. |
| Space is required (typical) | 600 – 2,000 sq.ft. | Smaller units of 600-900 sq.ft. ; multi-class centres need larger footprints. |
| Indicative total first-year outlay | Rs20 Lakh – Rs50 Lakh+ | A lot of franchise lists put physical BYJU’s centre investment in the Rs20-50L range dependent on the size and location. |
Citations that load-bearing: The ranges above represent consolidating reporting across BYJU’s applications and franchise directories. Expect to see the lower end for smaller partner centres, and the higher end for large, multi-class centres.
Revenue streams, margins & ROI expectations
- Primarily income: monthly tuition fees (BYJU’S frequently places BTCs as high-end classroom programs) Admission fees and additional programs (exam preparation and holiday batches). NDTV and other sources reveal that BYJU’s classroom programs have an annual cost per student that are in the middle of the Rs30k-$30k range in recent years. pricing directly influences revenue projections.
- Margins: classroom coaching margins depend on the teacher’s occupancy, expenses and rent. Education franchises generally have profitable gross margins when the occupancy rate is greater than 60-70 percent, however net margins are based upon fixed overheads.
- Breakeven / payback: franchise guides and operator reports generally forecast 12 to 36 months payback under a reasonable prices and occupancy assumptionsPlan with an 18-24 month time frame except for high local demand or pre-paid reservations.
Eligibility requirements and what BYJU’S typically look for
While BYJU’S corporate team will provide the complete checklist for enquiries typically required requirements for franchise listings are:
- Investment ready Proof of funds that will cover franchise fees, fitting-out costs and 3 months working capital.
- Premises: adequate, accessible space (600-2,000 sq.ft. typically) situated near residential or school zones.
- Local operator capabilities previous education or experience in retail is beneficial; BYJU’S emphasizes the importance of academic integrity as well as operational discipline.
- KYC and business documents including PAN Aadhaar or GST (if applicable) bank statements, along with lease documentation.
- Compliance Compliance with BYJU’s SOPs, teacher training and guidelines for brand.
Step-by-step guide on how you can Apply (practical)
- Select the kind of type of model you prefer (single classroom or multi-class, area developer).
- Visit BYJU’s official BTC page for partners and franchises and send the franchise or partner inquiry. BYJU’S usually requires basic contact information and location details.
- The commercial sheet must be requested Make sure you get an offer in writing that includes the following: a one-time cost and regular royalty (if there are any) as well as minimum enrolment goals as well as the training program’s scope of work and any other purchases that are mandatory.
- Create documents and information about the site including photos of the lease, floor plans PAN, bank statements, and business plans.
- Site inspection and evaluation BYJU’s regional team will evaluate the quality of catchment and operational capability.
- Agreement and onboarding Sign the commercial or franchise agreement following the legal process; fit out of schedule soft launch and training dates.
- Launch and monitor to track enrollment conversion, average ticket monthly cashflow, and student retention. Use BYJU’s dashboards and local marketing support when it is available.
Practical tips and warnings
- Request performance benchmarks (students for each centre and the revenue of each student) from BYJU’S on centres located in similar areas Do not rely only on the claims of promotional ads.
- Confirm the recurring obligations Certain models of education require royalties, marketing levies or compulsory material purchasesGet the numbers written down.
- Check local demand prior to signing to run the demo classes and prepaid registration drives to assess the parents’ interest.
- Warning signs: commercial guarantees that are solely verbal or vague refund/termination terms, or requests to pay non-official fees. In light of BYJU’S public scrutiny of its finances in recent times, be sure to check whether BYJU’S support for centers in your area.
Words to the end
A BYJU’s tuition centre could benefit from a strong brand and technology stackbut it’s not a plug-andplay, low-capex investment. Be prepared for an typical initial investment within the range of Rs20-50 lakh for a complete classroom center (smaller models with partners with lower costs are also available) Paybacks are typically calculated as between 12 and 36 months subject to the local market and occupancy. Since BYJU’S corporate strategies and terms for classroom models have changed, the first step is to reach out to BYJU’S through their BTC/partner webpage, request the most current commercial sheet and then speak with existing center operators in your town prior to signing.
